First and foremost, I want to let you know that you can become a digital marketer without a degree. Many people have long wondered if they can become digital marketers without a degree. and the answer is simple YES.
Digital Marketing is becoming more competitive every day, making it difficult for aspiring digital marketers to advance. The only way out is via your expertise and potential.
In early 2021, Hubspot’s released statistics of growing digital marketing Statistics for 2021 and this shows how digital marketing is growing around the world.
To engage in digital marketing, you don’t need a university degree. Although it is a necessity for some organizations, having a strong understanding of digital marketing and how it works is more vital.
Employers are aware that a college or university degree will not educate you more than a decent digital marketing certification or provide you with hands-on job experience.
Nothing prevents you from working as a freelancer or agency owner in digital marketing, whether you have a degree or not, which makes it an excellent career choice.
You’ll learn the specific measures to take to get into the web marketing sector in this book. It will show you how novices without a degree or prior job experience may start a career as digital marketers and below are some guide and tips that will help you to become a digital marketer without a degree qualification.
How to Become A Digital Marketer Without A Degree?
Study the demands of digital marketing positions.
Because you want to start a career in digital marketing, you may start by researching which digital marketing talents are in great demand right now and there really is no smarter method to do this than to examine what employers seek.
Search for digital marketing opportunities on major job search websites such as glassdoor, indeed, and payscale. Examine the prerequisites and the ‘required credentials.’
You’ll note that a degree is an option rather than a necessity for applying for a job. It is more vital that you have the necessary abilities and job experience.
Unless you’re just getting started and don’t have any experience, focus your search on entry-level digital marketing positions. There are also several entry-level marketing positions available that do not require a marketing degree or prior work experience.
Participate in a course on digital marketing.
If you don’t have a university degree, taking a digital marketing course and being certified is the ideal method to improve your digital marketing abilities and add a recognized certification to your CV.
The easiest approach to gain a strong grasp of what digital marketing is and how it works is to take an excellent digital marketing course.
In the absence of a college or university diploma, you may use your digital marketing certification to demonstrate to a potential employer that you understand the fundamentals and are eager to study and improve your abilities.
Look for the best-paying jobs.
It’s also a good idea to check the pay when you’re conducting your research. A digital marketing specialist’s typical annual pay is about $30K, and it rises as you gain experience so searching for a high demand job in digital marketing is another great way to become a digital marketer without a degree at all.
However, not all digital marketing positions are created equal. A digital marketing professional wears several hats and possesses a diverse set of abilities, and it is not something that everyone desires or is capable of.
You may work in digital marketing as an SEO Professional or a social media marketing specialist, as seen in the comparative graph below. If you want to work in a major company’s marketing department, these occupations need fewer talents, but they also pay less and provide fewer career prospects.
To summarize, the purpose of this exercise is to determine which occupations are in great demand in your region, what talents are required, and how much they pay.
Start a blog for digital marketing.
Digital marketing is a highly hands-on approach, and practising is the only way to find out if you have the skills to work as a digital marketer and starting a blog on digital marketing is one of the best ways to become a digital marketer without a degree.
You will only be able to grasp what you learned in a course and via study if you start blogging and get into the mindset of optimizing a website for search engines or conducting advertising campaigns. I would recommend creating a digital marketing blog rather than any other type of website since you want to get into digital marketing.